#BeWell
Wellness programming built around nutritional health, mental well-being, anti-bullying strategies, interactive workshops, and hands-on activities.
Liberty City -> NFL -> Giving Back
Programs That Build The Whole Child.
The foundation uses sports, wellness, nutrition, anti-bullying education, mentorship, and family support to create durable opportunity.
Program Framework
The Pillars Are Clear. The Story Comes First.
#BeWell, #LiveWell, and #EatWell sit under the larger founder story: Liberty City roots, NFL leadership, and giving back with structure.
#LiveWell
Anti-bullying, leadership workshops, movement, character development, and positive peer culture.
#EatWell
Nutrition education, healthy lifestyle support, family resources, and food access partnerships.
Sports
Sports programming uses competition, movement, and team culture to teach discipline, confidence, leadership, respect, accountability, and sportsmanship on and off the field.
Signature Wellness Program
Tutu Atwell #BeWell And Win Academy.
The Tutu Atwell #BeWell and Win Academy is a summer wellness pop-up program that educates underserved youth on the importance of nutritional health, mental well-being, and anti-bullying strategies through interactive workshops and hands-on activities.
Bring The Academy To Your CommunityNutrition
Practical education that helps youth understand healthy habits, food choices, and everyday wellness.
Mental Well-Being
Supportive activities and conversations that build confidence, self-awareness, and emotional resilience.
Anti-Bullying
Interactive tools that promote empathy, respect, leadership, and safer peer environments.
Hands-On Learning
Engaging workshops designed to help youth practice what they learn in real time.
#EatWellFood & School SupportNutrition support, school lunch assistance during testing, healthy resources, and food access moments that help youth stay focused and ready to learn.
MentorshipYouth LeadershipPositive adult role models, athlete access, discipline, teamwork, accountability, and vision.
CharacterSportsmanship & TeamworkSports become a classroom for respect, effort, teamwork, healthy competition, leadership, and learning how to win and grow with integrity.
Sports + Community Activation
Tutu Atwell Jr. Foundation Field Day.
The Tutu Atwell Jr. Foundation Field Day is a fun-filled community activation designed to bring youth and families together through games, fitness, teamwork, and positive engagement.
The event promotes #EatWell, #BeWell, and #LiveWell through nutrition education, mental wellness awareness, anti-bullying messaging, and active fun in a safe, uplifting environment.
Movement-based activities that keep youth active, engaged, and connected.
Friendly competition that builds teamwork, confidence, and leadership.
Nutrition education, mental wellness awareness, and healthy lifestyle support.
Anti-bullying messaging, giveaways, music, and safe community connection.
Program DeliverySchool Pop-Ups Community Activations Signature Events Sponsor Integration
From Pop-Ups To Signature Events.
Our programs are designed to meet youth and families where they are, then scale into larger community activations, school partnerships, sponsor-supported events, and annual foundation experiences.
Wellness, nutrition, anti-bullying, and leadership sessions delivered directly to youth on-site.
Field days, giveaways, family support moments, and neighborhood-centered programming.
Annual sports camp, 7-on-7 invitational, holiday drives, and large-scale outreach experiences.
Branded impact moments, volunteer engagement, recap content, and measurable community outcomes.
Built To Grow.
Each program can expand into a campaign, event series, or sponsor-backed initiative with clear outcomes, strong storytelling, and real community visibility.